May 25, 2020
The Hook and Narrativa collaborate in the generation of audiovisual COVID-19 content
By Narrativa Staff
Narrativa and The Hook are continuing to collaborate throughout the COVID-19 crisis with data-generated audiovisual content.
The Hook was one of the first companies to generate automatic content from data, at scale and in real time. They have invested in audiovisual content, which is the most consumed type of content on social networks and the most successful on the Internet.
The Hook and Narrativa have been collaborating on projects since they started out, as in the case of sports competitions. For this reason, in the coronavirus crisis they have decided to join forces to combine data and narratives and make audiovisual pieces that inform the population about the situation.
Narrativa, through its COVID-19 monitoring project, provides The Hook with data on the daily evolution of the virus. Using this information, The Hook produces videos that are updated every 60 minutes and are available to the user via Vimeo, Dailymotion or Twitter.
In this way, the automation of content and the use of data combine to provide information to the user quickly, easily and reliably.
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