The benefits of generative AI content automation

Learn about the benefits of embracing generative AI content automation at your company.

What is generative AI content automation?

Generative AI content automation uses artificial intelligence to automate the production and creation of content at scale, be it articles, corporate reports, documentation or social media posts. This technology enhances efficiency and effectiveness in fields like marketing, e-commerce and media.

What are the benefits of generative AI content automation?

Good SEO positioning

Generative AI content automation excels at personalizing content for target audiences and optimizing it for SEO, ensuring higher search engine rankings and increased visibility. There’s a misconception out there that search engines downrate AI-generated content, but nothing could be further from the truth. In fact, search engines will actually place AI-generated content higher if it’s quality content. Here’s to you, Google!

Remember, these search engines have reputations to uphold and bottom lines to grow; if your content helps them achieve those things, then they are more than happy to rank you higher. They care about whether your company’s content is beneficial to its users, not how it was created. If you use AI to create shoddy content that readers don’t find useful, of course your SEO will be negatively impacted. Conversely, if you use AI to create valuable content, you will be rewarded.

All that to say, you can certainly implement generative AI content automation to produce more high-quality content than you otherwise could. The more high-quality content you have available, the better positioned you are when it comes to SEO.

Furthermore, the information you learn and the data you gain from the performance of all this content can also be fed back into a generative AI content automation platform to further improve keyword usage and targeting in a consistently optimizing loop. The published content will feel more personalized to the reader as well.

Team efficiency

First, some context. We’ve all seen content that reads robotically and lacks credibility. Usually, this is due to “garbage in, garbage out.” However, with a solid foundation and human involvement from the start, generative AI content automation produces “quality in, quality out.” Published content won’t read like C-3PO wrote it because a living, breathing person has composed and approved the individual components of the content that are compounded together. Which brings me to an undeniable fact: people are essential for creating high-quality content. We have a saying here at Narrativa that “people and AI are better together.“ While that might sound like an ad slogan developed by a think tank, it’s actually true. While AI can scale and create content faster than you could ever dream, people are still needed to provide quality direction as well as many prewritten and predefined variations of the individual elements from which a generative AI content automation platform can draw.

It’s no longer efficient for a person to write about mundane topics day after day, like the weather in 134 cities across the world or how the NASDAQ closed. People don’t want to write about these things repeatedly, either. What they do want to do however, is provide their valuable perspectives and valuable opinions to create deeper and richer context. So let them. After a first draft is automatically rendered, the person (who used to be a copywriter), now becomes a copyeditor. With more content being generated, they’ll have plenty to polish if they want…

…Or maybe they won’t want to add all that icing, as the case may be. After setting up the production of the content, they could easily put it on autopilot when it’s appropriate and tend to more important tasks. An investigative journalist, for example, can dedicate their time to something that actually requires human thought and isn’t fundamentally rooted in readily available data—like investigating. If workers are freed from repetitive tasks, they will be happier at work too, positively impacting your organization.

Here’s the point: This process can be as hands-on or as hands-off as you want it to be. But either way, generative AI content automation makes people more productive.

Outperform your competition

Think about this tale of two companies, Company A and Company B.

A football game just ended, and all the stats for that game have been finalized (e.g., a record of a player who scored at a certain time during the game, a team winning by a certain number of points, etc.). Company A can automatically source this data, automatically apply AI to compose relevant text and automatically structure that text in an organized way per a predefined template (that a person created) to preview the next upcoming game for one of the football teams in question. If Company A chooses, the content can also be published to its website automatically, in full alignment with its color palettes, fonts and other branding elements. This entire workflow takes about 60 seconds.

By comparison, Company B asks an author to manually write a game preview for one of the football teams by hand. Sometimes this writer also uses ChatGPT (which is a great tool, but as a chatbot, it’s meant to provide one response for one prompt at a time and isn’t an automation platform). Don’t you think Company A is producing content faster? Don’t you think that readers will have already gone to Company A’s website to get the content they want before Company B even publishes theirs? The answer to both of these questions is yes. Emphatically.

Above all, when building a community around content, three things matter most: speed, relevancy and credibility. Automating content with AI can deliver all of these to readers in spades. Company A wins.

Save time and money

We can’t talk about any of the previous points without mentioning the savings in terms of time and money. It’s pretty much a given since we’re discussing efficiency, but it’s worth calling out anyway. By lowering operational costs while concurrently growing your footprint (e.g., covering more topics without increased spending, replicating content across several languages to appeal to new audiences without additional costs, etc.), your company can allocate resources more effectively and achieve better results with less investment. This combination of improved output quality, faster production times and cost savings drives higher engagement and traffic, ultimately boosting your overall success.

Can generative AI content automation work for your business?

Yes. Regardless of what industry you are in, any type of content that lends itself well to a template can be automated regardless of topic (yes, literally any topic!).

How do you start automating your content?

Are you starting to think about automating your content production? Consider Narrativa! We have been around the block for a while, and you can benefit from the knowledge we’ve accumulated along the way. We are the leader in AI content automation and support a variety of businesses, from small mom-and-pop shops to Fortune 500 companies. If you want to get started, it’s as easy as booking a demo here.

About Narrativa

Narrativa® is an internationally recognized generative AI content automation company that believes people and artificial intelligence are better together. Its user-friendly content automation platform, equipped with built-in AI agents, empowers teams of all types and sizes to create and deploy smart composition, smart business intelligence reporting, and smart process optimization content solutions for internal and external audiences alike. Narrativa® helps teams produce content quickly and at scale, all while supporting growth across a variety of industries by saving businesses time and money. Accelerate the potential with Narrativa®.

For additional information, visit www.narrativa.com and follow on LinkedIn, Facebook, Instagram, and X.