Can my company benefit from NLG?

Artificial intelligence rouses a lot of interest in the general population and especially in companies, whether they are small, medium or large. But many times we don’t know where to start. Will it be possible to integrate technologies such as Natural Language Generation into any company? What requirements have to be complied with? Will this streamline the company’s workflow? Will it be profitable? Ultimately, can my company benefit from NLG? Here are the answers to all these questions.

What is Natural Language Generation (NLG)?

Let’s take it from the top. Natural Language Generation, or NLG, is a subfield of artificial intelligence. It can extract and process large amounts of data and then share that information using human-sounding language. That is to say, this technology tells a story in the same way as a person would. Pretty impressive, right? 

Imagine you have to take an Excel document with thousands and thousands of data points, extract the most relevant information and put it into a report. You’d spend hours and hours combing through the data and trying to find the highlights. Natural Language Generation can do it in seconds; composing sentences and entire paragraphs with the most relevant insights.

What requirements should my company meet in order to benefit from NLG?

At Narrativa we create content for various types of industries and the procedure for your company to benefit from NLG technology depends on the sector you are in. These are the main industries:

• Life Sciences (Automation of Clinical Study Reports, Patient Safety Narratives, Tables, Lists, and Figures (TLFs), Anonymization and Redaction, and eCTD dossiers)
• Financial Services (Customer communications, Real-Time market alerts, financial news)
• Marketing (Product descriptions, Advertising messages and customer interactions).
• Entertainment and Media (Automation of long-tail content, news…)

We are able to generate 3,000 mobile descriptions in seconds, create financial alerts or generate a clinical paper in two simple steps.

If your company is in one of these sectors, we now offer two types of content.

➡️ I would like to generate content on (or about) my company

If your company is dedicated to the creation of some type of content (news, reports, product descriptions), it will be necessary for you to meet at least one of these characteristics:

1. Your company collects a lot of information. You and your colleagues have the feeling of not being able to take advantage of all the information you collect. 
2. Your company counts on sorted data with a certain periodicity on a daily, weekly, or monthly basis.

➡️ I would like to generate content about sports, financial, entertainment news…

Don’t have any data? No problem. If you’d like to generate sports, economic, and entertainment content, we can have everything done for you. 

You just have to choose what you want within our content platform, and that’s it!

Will it be profitable? What if I own a small company?

According to a study by the McKinsey Global Institute, companies that use artificial intelligence earn 5% more revenue. Not only is it economically profitable, but it also streamlines your company’s processes and increases your organic traffic.

In addition, at Narrativa we know it will not be the same to install artificial intelligence in a large company as in a small one. We can adapt to any situation, with models that can benefit you (summarization, translation). 

Advances in artificial intelligence are attracting more and more attention, both in the media and in society in general. The word ‘automate‘ generates uncertainty due to the widespread fear that exists around robots and the potential that they might take away our jobs. But it is not about that.

Companies like Bloomberg or Morgan Stanley are already using Natural Language solutions with noticeable results. It’s about easing the workload on employees; robots cannot completely replace them.

About Narrativa

Narrativa is an internationally recognized content services company that uses its proprietary artificial intelligence and machine learning platforms to build and deploy digital content solutions for enterprises. Its technology suite, consisting of data extraction, data analysis, natural language processing (NLP) and natural language generation (NLG) tools, all seamlessly work together to power a lineup of smart content creation, automated business intelligence reporting and process optimization products for a variety of industries.

Contact us to learn more about our solutions!