How Narrativa’s NLG enhances the gaming industry: Coingaming Group use case

Just as the gaming industry has grown exponentially in recent years, so, too, has natural language generation. In a digitized world, companies look for simple, effective ways to increase web traffic. Yet content creation remains one of the biggest hurdles facing any company. In this post, we explain how these worlds can come together to tackle this head on and create the perfect solution for the gaming industry.  

Creating enough content, however, is no mean task. It requires repetitive, labor-intensive and sustained effort. And the gambling world is no exception. Before placing bets, players want as much information as possible to help improve their chances of winning. 

So how can we give customers a quick, continuous feed of the information they need? Let’s take a closer look at how Narrativa creates automatically generated articles:

Automatic Premier League content

Founded in 2016, online gaming platform Sportsbet.io is part of the industry leading Coingaming Group brand, present in numerous countries and widely considered to be one of the most innovative companies in the gaming sector. 

Its aim is to provide the most accurate information available on sporting events, allowing players to place bets with confidence, knowing that they have access to the most reliable data. 

The perfect solution for the gaming industry

Narrativa’s natural language solutions for the gaming industry couldn’t be better suited. In the following example, we focus on English Premier League soccer. For every Premier League matchday, we generate a statistics-based narrative with data and predictions. 

We include detailed information on the time, date, and place of the match, as well as data such as the number of times the two teams have played each other, what the results were and how many points were won. To illustrate this further, let’s consider the following example: 

Wolverhampton Wanderers v Manchester United Betting Odds 

Predictions – Premier League Matchday (38)

This season’s Premier League campaign, has so far seen Wolverhampton Wanderers achieve 45 points.

Sunday fixture at Molineux Stadium – 5:00pm GMT.

Next Sunday at 5:00pm GMT, on matchday 38 of the Premier League, we will see Wolves play Man U at Molineux Stadium.

Man U go to Molineux Stadium with Champion’s League dreams for next season very much alive. They currently sit in second as they take on twelfth placed Wolves.

Wolves will have doubtless licked their wounds, following their recent defeat to Tottenham Hotspur at Tottenham Hotspur Stadium. Nuno Espirito Santo’s men will hope that is enough to deliver a positive result in this match.

With 45 points, they currently sit twelfth in the League having won 12 games, drawn nine fixtures, and lost 15 matches.

Important Stats

Playing at home, Wolves have won seven fixtures, drawn four meetings, and lost seven matches.

Wolverhampton Wanderers will have 48 points so far this season, should they secure a win.

This has been a poor season for them so far in terms of goals scored, with a total of 35. However, their stand-out attacking players have been Pedro Neto (5), Ruben Neves (5), and Raul Jimenez (5). Wolves have conceded 49 goals.

Going into Sunday’s game, Nuno Espirito Santo without five of his players, due to illness or injury.

Sportsbet.io then uses this information to provide its players with the best data automatically, a process requiring little to no effort. 

What’s more, our content always follows a clear SEO strategy, and narratives are accompanied by a banner that visualizes information for ease of use. 

Match result predictions

These widgets can be incorporated into the product to add a visual element for a more pleasing aesthetic and informative source for betting previews and tips.

Match result predictions – Widget 1

Match result predictions – Widget 2

NLG brings numerous advantages to the gaming industry

This is just one example of how NLG adds value to the gaming sector. At Narrativa, we can quickly generate customized content for any sporting event, including football, baseball, basketball, and hockey.

Narrativa is also generating crypto casino content enhancing the offer of content.

Beyond the sports industry, we create content for any field of knowledge and for any company. This means significant time savings and the possibility of reaching many more people. 

If you’d like to find out more about how we can automate your company’s content, enhance engagement and free up resources, contact us at [email protected].