Does long-tail content work for e-commerce?

SEO positioning is a concern for most companies and something that they invest a large amount of time and money in. The marketplace is now online, and companies want their products to appear in Google’s top search results. But how can we make our products or services stand out when 60,000 searches are being performed every second?

The first problem is the generation of the content itself. Whether we are talking about descriptions, articles or any other type of text, the automation of this process represents a fundamental advantage for any company. Writing multiple, individual pieces of content is a mechanical, repetitive task that requires significant effort. Our artificial intelligence system is the solution: it can generate 3,000 mobile descriptions in seconds.

Can “artificially” created text be successful?

Some companies have doubts about e-commerce content created by artificial intelligence. At Narrativa we specialize in creating long-tail content, which utilizes specific keywords for better SEO positioning. The tags we use are aimed at very specific user searches. In this way, the results are better tailored to what potential clients are looking for.

We recently generated some descriptions for an automotive client who was able to rank in Google’s top 10 results. This is no small feat and what all companies are looking for when selling their product!

At Narrativa we generate articles on sports competitions, from the Champions League to First Division games. In the latter case, there is very little competition at an SEO level, similar to an article on the financial evolution of a company at S&P. So, why is this? Most companies don’t need to generate long-tail content as they are not competing with other content that is similar.

Bear in mind that few news articles get a lot of traffic. In the article Taming the Tail: Adventures in Improving AI Economics, Martin Casado and Matt Bornstein argue that the tail can make up the majority of all searches and that machine learning developers sometimes end up in a seemingly endless cycle, collecting new data and retraining artificial intelligence to account for extreme cases.

As such, the text that we generate in Narrativa not only get into some of the top rankings, but also have several key advantages:

1. Text (descriptions or articles) is generated automatically.
2. This means saving both time and money.
3. We can adapt the text according to the needs of your company and your products or services.

In conclusion, automatic long-tail content generation increases the demand for niche content and helps attract a wider audience.

Get in touch if you want us to generate content for your company!