How NLG improves the online sports betting experience

Artificial intelligence has revolutionized the world of sports betting. AI allows players to create more accurate odds for any type of tournament or sport, whether it is as pervasive as soccer or as niche as curling.

Moreover, both algorithms and data have become essential tools in the betting experience. But how can you present all this information to players without giving them a headache? In this post we will walk you through how NLG improves the online sports betting experience.

What is NLG and how can it improve bettors’ experiences?

Let’s start from the beginning. Natural Language Generation, or NLG, is a subfield of artificial intelligence. It can extract and process large amounts of data and then share that information using human-sounding language. That is to say, the technology tells a story in the same way a person would. It’s amazing!

Why not use this technology to provide your bettors with the greatest amount of information in a clear and simple way? Players want to have all sorts of data at their disposal before placing their bets. It is no longer enough just to have a good application or good offers to attract users.

At Narrativa, we automatically create narratives so that generating content is easy for your company.

1. We have a personalized SEO strategy for each type of content and client.
2. We are capable of creating content for any sport as long as we have a data source.
3. We add visual elements to enrich the information.

We already have clients who are enjoying all these benefits. If you want to take a look at a real case study, here is an example of how Coingaming improves the online sports betting experience with NLG.

Narrativa already works with Gaming Companies

What are the advantages?

There are many, but among them:

• Your daily recurring visitors will grow significantly.
• Bettors will spend more time on your site or platform.
• Increase bettor loyalty thanks to real-time stat alerts and other content.
• Both the cost and time that your team spends on creating long-tail content will be reduced because we generate content in seconds.

How can NLG be applied?

NLG can be applied almost anywhere text is used. At Narrativa, we don’t limit ourselves to one or two types of sports betting, but take an expansive perspective and even create content for eSports betting and online casinos.

Narrativa uses the most advanced AI language models to generate multiple variations of calls-to-action, headlines and customized content recommendations etc., to increase conversion for betting companies. Narrativa also automatically generates complementary long-tail content to increase organic traffic.

eSports

eSports is one of the sectors that has been growing the most in recent years as more and more fans of Dota, CS: GO, League of Legends, Valorant vie to compete and spectate. Don’t leave any player behind who wants to bet on their favorites!

We automatically create real-time and in-game commentary loaded with the stats that both players and spectators want.

Sports

Basketball, tennis, soccer… you name it! Narrativa automatically generates sports content by converting data into news and uses statistics to summarize both match previews and post-match highlights. Narrativa’s real-time sports alerts also keep your customers engaged.

Online Casino

Now that an online strategy is more necessary than ever, casinos have migrated to users’ mobiles or tablets.

Narrativa automatically generates reviews of casino games, jackpots and other long-tail casino content to increase organic traffic and acquisition.

Contact us to learn more about our solutions for the gaming industry!