Narrativa in The Science Survey

“A machine can generate news for you announcing the declines in the stock market around the world, but it will not be able to tell you why. A human knows that it is due to the conflict in Ukraine,” says Sofía González, head of PR and marketing for Narrativa – another leading company in language generation technology (with companies such as the Wall Street Journal using their AI). “I don’t have the slightest doubt [automated journalism will advance beyond finance and business]. As long as a media outlet has data, automated news can be created on various topics. For example, in Narrativa, we generate news with weather, seismic or even entertainment information (the 10 most watched movies on Netflix).”

“The work of a journalist is essential and will not change. What will change is the way in which they practice their profession, using a model that combines technology and research to achieve better results,” adds Narrativa. “The journalist will be much more intelligent thanks to AI and will be able to use tools that already exist to analyze patterns and extract information. In this way, their work will have more impact.”