January 29, 2021
The Wall Street Journal uses Narrativa’s AI for its news automation
By Sofía Sánchez González
The Wall Street Journal, one of the most influential newspapers in the world, is now using Narrativa’s Generative AI platform to automate its news.
The US media outlet has recently begun to generate news through artificial intelligence, aided by Narrativa’s technology. This means that our AI system is now generating narratives using data from the biggest markets in the United States and Europe.
Text is then finessed and completed by WSJ editors, who add their analysis of the information. We couldn’t be more satisfied with the result; news articles generated by Narrativa are featured on the front page of the American website.
One of the news articles generated by Narrativa’s Generative AI platform
Narrativa news stories will reach almost 4 million readers
The Wall Street Journal needs no introduction. It is the go-to newspaper for economic and business news and has an international reach. In fact, it is the largest newspaper in the United States in terms of circulation. Some figures about WSJ:
- 38 Pulitzer Prizes
- More than one million digital subscribers
- Almost 4 million subscribers across all products
As a result, almost 4 million readers will have Narrativa news at their fingertips. That’s a huge number of people who will get to experience the potential of Generative AI in the media.
The WSJ newspaper falls under the umbrella of Dow Jones, creator of the barometer measuring the economic activity of large companies (the Dow Jones Industrial Average).
Two types of automated news
Narrativa is generating two types of news articles for The Wall Street Journal:
- Information on the state of financial markets in the United States, Europe and Asia.
- Consumer price index and producer price index (CPI and PPI).
It is the perfect way to ease workload and increase productivity and efficiency without copywriters spending hours and hours on tasks that can be easily automated.
Our artificial intelligence system serves up the information quickly and then WSJ professionals then analyze it in terms of the impacts that a particular fall or rise in the stock market will have for the financial world.
But this isn’t a tool to replace editors. On the contrary, artificial intelligence is the perfect ally to support their work, using a combination of technology and research.
The generation of automated news lets us know what is happening in the stock market in any given country without us having to analyze millions of data points, which can often lead to crucial information being missed in the process.
Another piece of news generated for Inauguration Day
What other types of content can be created?
Narrativa’s Generative AI platform is not limited to financial news. Many media outlets rely on our platform for generating sports news, entertainment, streaming (such as the most-watched movies on Netflix, HBO, or Amazon Prime, or the most-listened-to podcasts on Spotify), traffic updates, weather reports, currency news, and more.
Generative AI content automation excels at personalizing content for target audiences and optimizing it for SEO, ensuring higher search engine rankings and increased visibility. There’s a misconception out there that search engines downrate AI-generated content, but nothing could be further from the truth. In fact, search engines will actually place AI-generated content higher if it’s quality content.
A game-changer for Pharma companies
Pharmaceutical companies can also benefit from Generative AI, as they generate massive amounts of structured data in clinical trials, regulatory submissions, and medical reports. Our AI platform streamlines the process by:
- Generating Clinical Study Reports (CSRs): Automating the conversion of structured trial data into comprehensive reports
- Improving Patient Safety Narratives: Quickly summarizing key patient data for regulatory compliance
- Enhancing Table, List, and Figure (TLF) Generation: Reducing the manual effort involved in compiling clinical data for regulatory agencies
By leveraging Narrativa’s Generative AI platform, medical writers and regulatory teams can focus on critical analysis rather than time-consuming documentation tasks. This results in faster submissions, improved accuracy, and significant cost savings.
The world’s largest companies know it: Generative AI
More and more companies are waking up to the potential of Generative AI as support tools that improve results.
An important figure: the number of readers of news generated by AI has risen from zero to 7% in the last two or three years. With this in mind, it is more than likely that we have read an article generated by artificial intelligence at some point without even realizing it.
About Narrativa
Narrativa® is an internationally recognized generative AI content automation company that believes people and artificial intelligence are better together. Its user-friendly content automation platform, equipped with built-in AI agents, empowers teams of all types and sizes to create and deploy smart composition, smart business intelligence reporting, and smart process optimization content solutions for internal and external audiences alike. Narrativa® helps teams produce content quickly and at scale, all while supporting growth across a variety of industries by saving businesses time and money. Accelerate the potential with Narrativa®.
For additional information, visit www.narrativa.com and follow on LinkedIn, Facebook, Instagram, and X.
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