UK Tote Group joins Narrativa as a new client

Artificial intelligence has come to enhance the world of betting in amazing ways and more and more companies are noticing it. At Narrativa Betting Services we started the fall season with incredible news from the United Kingdom: UK Tote Group joins Narrativa as a new client.

About UK Tote Group

UK Tote Group has been the United Kingdom’s prestigious leading pool betting operator since 1928. They are a group of racehorse owners and breeders who are passionate about the sport of racing, backed by people across the discipline who own and train over 1000 horses worldwide.

Tote Group UK webpage

Their main goal is to secure British racing’s finance for generations to come through a revitalized Tote.

Artificial intelligence racing alerts to benefit the user

Narrativa Betting Services has developed a real-time AI-driven alert system for Tote Group’s Twitter profile.

What does the Narrativa Betting Services machine learning algorithm do? UK Tote Group was looking for an artificial intelligence system that allowed them to automatically create snippets of betting performance. In an instance where tote dividends are paid more than the fixed odds dividends, Narrativa Betting Services creates a message like the one shown below. 

Cariad wins the 1:20 @LingfieldPark and Tote Trifecta has paid more than two times the Tricast. If you bet the 1,2,3 at tote.​co.​uk you got £163.065 versus just £77.75 with the bookies’ Tricast! #totepaysmore. pic.twitter.com/OkTPHXQb25

— Tote (@ToteRacing) February 24, 2023

It is a machine learning service available 24 hours a day covering all of UK and Ireland horse racing meetings. Tote  automatically publishes these snippets on Twitter to promote their brand and the benefits of tote betting versus fixed odds betting.

This is just one example of how artificial intelligence and machine learning can enhance the generation of betting promotions and offers, as well as help users make the best decisions with the information available.

Benefits of our horse racing AI-generated content

At Narrativa Betting Services we also create artificial intelligence previews of the best horse racing events around the world with relevant information. This automated content has the following benefits:

• Increased revenue
• Increased daily active users and the amount of time that bettors spend on sites allowing for more ad revenue to be generated
• Improved bettor targeting with artificial intelligence
• Increased bettor loyalty and engage them better with real-time stat alerts and other content
• Less time and money spent on creating relevant marketing messaging and inbound marketing content
• Decreased costs thanks to the help of artificial intelligence

About Narrativa

Narrativa is an internationally recognized content services company that uses its proprietary artificial intelligence and machine learning platforms to build and deploy digital content solutions for enterprises. Its technology suite, consisting of data extraction, data analysis, natural language processing (NLP) and natural language generation (NLG) tools, all seamlessly work together to power a lineup of smart content creation, automated business intelligence reporting and process optimization products for a variety of industries.

Contact us to learn more about our solutions!