December 18, 2021
What is content automation?
By Sofía Sánchez González
Process automation is a buzz phrase in the business world. Automating a process simply means that you don’t have to worry about carrying out a task. Your life is made easier. Automation can be applied in any industry, even content creation. So that begs the question, what is content automation?
Content Automation: definition
Content automation is the use of technology to create content of any kind, be it trend reporting, video marketing assets or an article about a sports game complete with images. Artificial intelligence is a great ally to content automation, specifically the generation of natural language.
Natural language generation is a subfield of AI. It is capable of processing large amounts of data and then sharing the information using human-sounding language. That is, technology can write an article just as a person would. Incredible, right?
So if we introduce data to an artificial intelligence model, it’ll easily generate content for us. Hence, content automation.
Does this mean that people aren’t necessary?
Not at all. Content automation is especially focused on generating content that is tedious and boring for a person to create. Artificial intelligence can’t make moral assessments for instance, but it sure can write a coherent weather report for a multitude of cities in mere seconds.
Therefore, human intervention is necessary for value-added tasks, not for content that is easily automatable.
What kinds of content can be created with AI?
At Narrativa we create all kinds of text-based and video content: reporting specific to your company or industry, news-oriented financial or weather articles and even game recaps of your favorite sport. We can create these types of content for almost anything, so the possibilities are endless! Here are just a few examples:
- Financial information: Media outlets like The Wall Street Journal already use our content automation tools.
- Meteorological / seismic / traffic information: Many readers want to know what the weather will be like that day. With content automation you can offer all this information updated daily. Check out this example.
- Sports recaps and previews: Can you believe that this football summary was written by artificial intelligence?
- Entertainment: The entertainment sector hasn’t stopped growing in recent years. With all this primary content comes a wealth of supplementary content like written reviews of albums or fan theories about popular shows. Content drives traffic to a variety of websites. Click here to see an example.
But creating daily or weekly articles on the latest trends across all these interests is a repetitive and tiring job.
Content automation, not only for the world of journalism!
Content automation doesn’t just apply to the world of journalism. Sectors such as pharmaceuticals and biotech can also benefit. How?
Medical writers spend a large amount of time creating Clinical Study Reports (CSRs), a time-consuming undertaking that could be better spent on higher-value tasks. In using advanced artificial intelligence, it’s possible to transform clinical trial data into Clinical Study Reports. In this article we explain how.
Can Regulatory Submissions be Automated?
If this is a question you’ve asked yourself while reading this article, we are glad to tell you that you have reached the right place. The straightforward, simple answer is yes, regulatory submissions can be automated! Narrativa has worked for years to make it possible, and not only that, our regulatory submission solutions have already been deployed, tested, and utilized by industry leaders, like the Leukemia & Lymphoma Society (LLS), to accelerate the submission and approval processes by several months!
Why Narrativa Decided to Overcome the Gaps in Regulatory Submissions
When we at Narrativa observed the Life Sciences industry and the regulatory submissions process specifically, we noticed the strict protocols and requirements that must be followed. Also, we noticed the significant existing gaps in regulatory submissions that caused serious delays in introducing life-saving treatments to people who need them the most. So, we wanted to step in to help.
We sat with medical writers to understand their needs and the challenges they faced. We also involved people who play a major role in the regulatory submission process, like biostatisticians and programmers. Based on this research, we developed several current and ongoing solutions to help automate regulatory submissions.
What Kind of Regulatory Submissions Does Narrativa Automate?
Narrativa offers regulatory-compliant submission solutions to automate critical components of clinical study reports (CSRs), like patient safety narratives and tables, lists, and figures (TLFs). We have noticed that by automating these processes, our partners’ medical writing teams reported significant improvements in terms of the time and effort needed to finalize and submit documents and files to regulatory authorities.
Narrativa’s natural language processing (NLP) and natural language generation (NLG) powered solutions are not created to replace medical writing teams but to augment their capacities. This way, they can focus on more critical tasks rather than being stuck in a loop of repetitive processes.
How to start automating your content?
Perhaps because of this article you are starting to consider automating content. Do you have data? If so, and you likely do even if you don’t know it, then you already have completed the most important step!
These are some of the questions you have to ask yourself before starting to automate:
- What do you want to automate? Maybe they are about a basketball game or maybe they are internal reports for your company.
- Do you have data? Something as simple as an Excel sheet with some raw figures can be automated.
- Contact Narrativa and test.
- Find out how your content is performing. Many of Narrativa’s clients see significant improvements in the number of visits to their website and decide to expand their content automation efforts. Maybe your company is next!
Benefits of content automation
- Save time! Nothing burns a professional more than repeating a tedious task every day. With content automation, we can focus on growing your business.
- Save money! Reduce your expenses with automation.
- Increase in the number of visits to your website!
Automate your content with Narrativa
Automation helps companies achieve digital transformation. If after reading this article you are interested in automating your content, let’s talk! We’ll be delighted to help you!
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